The Impact Formula Lab is designed to support you in reaching two equally important goals:

IMPACT

To help you grow an audience, make a difference, and leave a lasting legacy — without social media and tech overwhelm.

INCOME

To get you up and running with a magnetic product/service offer as soon as possible — one that attracts soul-aligned fans and paying customers.

What About Bob?

I started out as a shy, insecure kid with a stutter. But here are some of the things I've been able to accomplish:

• A YouTube affirmations channel with 425,000+ subscribers and 75 million+ views.
• A related podcast that gets 50,000+ downloads a month.
• 18 books that have reached thousands of readers around the world.
• I reach 200,000+ people every month with my voice, message, and music. (I'm not quoting follower numbers here. That's the number of people who actually consume and engage with my content consistently every month.) 
• I've dedicated my life to helping creative entrepreneurs and purpose-driven creators like you grow an audience, make an impact, make money, and leave a legacy!

"I feel 100 percent confident now when I write emails and talk to people about how I serve them."

-Michelle Gold, singer/songwriter

"I learned so much from working with Bob!"

-Minta Mullins, actor and fitness coach

In addition to growing your influence and impact, my goal with the Lab is:

For you to earn your first $1,000 from a service or product as soon as possible!

On your way to a consistent $3k to $5k+ in monthly revenue.

Why the Lab is Different

Not Just Another Program — A Community That Lifts You Up

Most coaching programs give you information. The Lab gives you connection, accountability, and a supportive circle that helps you stay consistent.

Built for Heart-Centered Creators

This isn’t a one-size-fits-all system. The Lab is designed for people with wisdom and life experience who are ready to finally turn their passion into impact and income.

Consistency, Not Overwhelm

You don’t need another course collecting dust. The Lab is about small, steady steps that create lasting results.

A Proven Pathway — Wherever You’re Starting From

Whether you’re just getting clarity, ready to build momentum, or aiming to scale, you'll find the guidance you need here.

Guided by Experience and Heart

With decades of creative teaching, bestselling books, and a global YouTube community, I like to think I bring a unique voice and a heart-centered approach that’s hard to find elsewhere. 

My Core Principles

You’ll accomplish your impact and income goals by:

• Keeping things simple (it doesn’t have to be complicated or overwhelming)
• Focusing on small, doable steps that build confidence and momentum
• Being yourself (no fake personas here)
• Focusing on real human connection (something AI will never replace)

"My coaching experience with Bob Baker was extraordinary. I was blown away!"

-Joe Mitchell, high-performance coach

The Impact Formula Lab is a robust group coaching program

but it does not include any one-on-one time with me.

However, you can easily purchase 1:1 clarity coaching sessions as needed.

In fact, it's the ideal first step when you join the Lab!

See what some of my clients have to say about their experience.

"Bob gave me a wealth of ideas on how to connect with more people and build my business."

-Anastasia Reuss, RTT & Emotion/Body Code Practitioner ⁣

"I wouldn't be here today if it wasn't for Bob. It's the best investment I ever made."

-Walt Pitts, live music pro and guitar coach

"I feel more empowered and encouraged. Bob helped me level up as a music professional."

-Ryan Marquez, producer, songwriter, and musician

"Bob gave me the idea for what is now a successful and thriving YouTube channel and community."

-Steve Pedersen, musician and songwriter

 "Bob took the time to understand my goals and suggested new ways to promote myself. It was a game changer!"

-Gracie Yates, Singer-Songwriter